Sol Agora

What if solar energy could be installed on the roof of every Brazilian household without creating a financial burden? That was the question that gave rise to Sol Agora, one of Brazil’s most promising energy tech companies, and a project fully developed by Keenwork, from brand strategy to digital experience.

We created the name, purpose, positioning, and core brand narrative, guided by the belief that the future of energy should be accessible to everyone. From this foundation, we developed a vibrant and inclusive visual identity that translates the power of the sun into movement, human warmth, and technology, a design created to inspire and connect.

The tone of voice follows the same principle: simple, optimistic, and approachable, capable of speaking to different audiences and transforming a technical subject into something human and inspiring.

The digital experience was designed to be intuitive and collaborative, connecting customers, installers, and suppliers through a platform that simplifies access to financing and accelerates the transition to clean energy.

Sol Agora was created with a clear purpose: to democratize access to solar energy and contribute to the decarbonization of the planet. With a vibrant brand and a communication strategy that encourages action, the project became a true collective movement for the future of energy.