Porto Cavalli

Porto Cavalli is Brazil’s first equestrian center, an international-standard development that places show jumpers at the heart of the experience, offering an unparalleled environment for those passionate about the equestrian world and its lifestyle.

Our challenge was to create a sophisticated, minimalist, and high-impact brand with a distinctive personality. Inspired by the arc of a horse’s jump, we developed an iconic logo that conveys movement and performance. Custom typographic details reinforce the identity of the sport: the continuous stroke of the letter “P” expresses dynamism, while the terminals of the “C” reference a horseshoe, creating a direct connection to the equestrian universe.

The project encompassed everything from brand development to the creation of sales materials designed to highlight and celebrate the qualities that make Porto Cavalli one of the largest equestrian complexes in Brazil.