PLANTPOCKETS was born in the United States to connect with Millennials and Gen Z, translating its vision of sustainable urban gardening into a brand experience.
Keenwork was responsible for evolving the brand’s expression in the North American market, creating a vibrant visual and verbal identity that combines bold graphics, energetic colors, and a youthful tone of voice. The project included an update of the logo, the development of physical and digital assets, and the creation of a brand territory that consistently communicates the benefits of the products and their integration into urban lifestyles.
The result is a renewed brand that attracts new markets and global investors, strengthens its international presence, and transforms plant care into a modern, sustainable, and inspiring experience for adult life.
