Livix

Keenwork led the transformation of the LIVPAY brand, guiding its evolution toward a broader and more strategic positioning. The goal was to move beyond payment solutions and establish a new vision centered on a more human approach to technology, bringing intelligence to financial systems and employee benefits management.

Through the strategic process, we concluded that the brand needed a rebrand that would preserve its connection with existing customers while creating room for future growth. This led to the creation of Livix, a new brand with a renewed positioning and a clear focus on serving the agribusiness sector.

After all, agribusiness drives Brazil. It generates jobs, produces food, and fuels exports. But what drives agribusiness?

That question inspired the creation of Livix: a brand committed to bringing more technology, innovation, and efficiency to the sector through intelligent benefits solutions designed for the people who make agribusiness happen every day.