Fundação Itaú Unibanco

Keenwork was entrusted with redefining the positioning and identity of Fundação Itaú Unibanco, with the challenge of bringing the brand closer to its audiences and making financial planning more accessible and easier to understand.

Guided by the ambition to become more approachable, supportive, and human, we created a welcoming and helpful brand language capable of engaging different generations in conversations about financial education.

The result is a lighter, more contemporary, and more engaging brand that encourages people to take control of their finances and build a better future.