Coral

Organizing up to 1,200 paint samples in a functional and inspiring way was the challenge behind Coral’s Easy Test display. To address it, Keenwork studied consumer behavior during the color selection and combination process, ensuring that the display would not only be practical but also deliver a true brand experience.

Based on these insights, we developed a clean, modular, and minimalist display system that adapts seamlessly from small retail stores to large home improvement centers, creating a simple and intuitive experience. Beyond showcasing colors, the display allows for flexible combinations of imagery, messaging, and products, inspiring people to transform their homes through color.

The result was an adaptable, innovative, and easy-to-assemble display system that exceeded the expectations of both retailers and consumers. The organized and engaging presentation of Coral’s products strengthened the brand’s presence at the point of sale, enhanced the shopping experience, and encouraged consumers to explore the endless possibilities of color through a visual experience reminiscent of an art installation.