Braskem K Fair

For the 2022 edition of K Fair, Keenwork once again led Braskem’s branding and brand experience project. Built around the concept “A More Sustainable Future, Today,” we designed a 650-square-meter booth inspired by the principles of the circular economy, with circular forms and flows expressed through the architecture, furniture, signage, and lighting.

The project showcased Braskem’s initiatives to address climate change and marked the global launch of Wenew, the company’s circular economy ecosystem. Beyond the physical space, the experience expanded into the Braskem360 metaverse, allowing visitors from around the world to explore the content through an interactive digital environment. This innovation extended the reach of the event and created a new layer of engagement.

To ensure a cohesive and impactful experience, we led a comprehensive process of research, diagnosis, and strategic development, applying key brand principles across every touchpoint, from architecture to visual communication.

The result was a fully integrated brand experience that reinforced Braskem’s position as a global leader in the transition toward a more sustainable future and transformed its presence at K Fair into a showcase of design, purpose, and technology.