Braskem

Created by Keenwork for Braskem in partnership with Made In Space, Printing the Future represents one of the most significant technological achievements developed with Brazilian participation: the ability to print and recycle plastic in zero gravity using green polyethylene, expanding both the sustainability and autonomy of space missions.

The challenge was to transform this breakthrough into a brand worthy of the project’s pioneering spirit. Keenwork’s strategy translated the initiative’s purpose, bringing sustainable and autonomous 3D printing beyond Earth, into a visual identity inspired by the Möbius strip, a symbol of infinite movement and the ability to push beyond conventional limits.

The visual language creates an environment that simulates zero gravity while expressing the new possibilities that 3D printing technology can unlock for humanity. The project positioned Braskem on the global stage of innovation and generated international recognition, reaching millions of people worldwide and even inspiring a documentary produced by Discovery Channel.