Abre Livros

In a constantly transforming educational landscape, the challenge was to reposition Abrelivros as a brand at the forefront of sector evolutions and connected to new technologies and new ways of teaching and learning. We started with a strategy to redefine purpose, pillars, and values ​​that would translate the association’s role: to improve the quality of public and private education through the appreciation and democratization of educational content.

Based on the concepts of transformation, innovation, and integration, we created an identity that unites the physical book with the digital one, representing openness to new teaching formats and dialogue between teachers, students, and society. The symbol – inspired by the shape of an opening book – visually reinforces the brand’s purpose: to open paths to knowledge and the future of education in Brazil.

The result is a modern, inclusive, and participatory brand that expands Abrelivros’ relevance and consolidates its image as a protagonist in the modernization and democratization of the educational sector.