IVI Energia was created to be a clean, smart, and cost-effective choice that fits naturally into people’s lives. Backed by Brookfield, a global leader in investment management, the company was launched to play a meaningful role in Brazil’s distributed energy market, giving consumers more autonomy, more options, and a new way to save on their energy bills while contributing to a better future for the planet.
The name IVI was created to represent simplicity, proximity, and differentiation. It reflects the company’s unique way of thinking and acting. Inspired by a smile, the IVI symbol expresses the satisfaction of saving money while making a positive impact. Its visual elements reinforce the ideas of choice, empowerment, and a new approach to purchasing energy.
With a vibrant color palette and a contemporary visual language, the brand conveys optimism, confidence, and a forward-looking vision for a more sustainable energy future.











Felipe Castellari
Head of Creative
Felipe Castellari
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