Limppano

Brazilians bring creativity to everything, including the way they clean their homes. In partnership with TM20, Keenwork conducted extensive research to understand consumer habits, emerging trends, and changing behaviors around cleaning and household care.

These insights inspired the development of solutions that reflect the different ways people approach cleaning. From there, we created a new brand positioning and visual identity that better express Limppano’s evolution.

The result is a brand that feels younger, more contemporary, and more connected to a new generation of consumers, while staying true to the role it has always played in Brazilian homes.