Aberto

Aberto was created to represent a paradigm shift in Brazil’s capital markets. An initiative led by the Brazilian Securities and Exchange Commission (CVM) in partnership with ANBIMA, its purpose is to broaden access for new participants, connect companies, investors, and financial products, and transform the capital markets into a more accessible, dynamic, and inclusive ecosystem. Just as Pix and Open Finance unlocked new possibilities for Brazil’s financial system, Aberto envisions a future where more individuals and businesses can participate in the capital markets, fostering financial empowerment and driving the country’s economic development.

We created a brand that gives shape to this new ecosystem and expresses an initiative capable of driving the evolution of an entire industry. The identity combines innovation, approachability, and a distinctly Brazilian character to represent a capital market that is more connected, diverse, and open to new opportunities.

This concept is embedded in the logo itself. The letter “A” features a distinctive cut that opens its form, giving visual expression to the project’s core idea. This element becomes the central asset of the identity, generating a flexible visual system that evolves into different compositions: a star pointing toward the future, a focal point that invites new perspectives, and an expanding shape that symbolizes growth, access, and opportunity.

Human, vibrant, and inclusive, the Aberto identity presents a uniquely Brazilian solution for a market in transformation. It is a brand that opens the way for new products, new participants, and new ways to invest, connecting the growth of Brazil’s capital markets with the growth of the country itself.