Braskem

The signage project for Braskem's industrial units integrated the strategy of consolidating the brand's new identity, applied to plants in Brazil, the United States, Mexico, and Germany. A modular and global system was developed, with contemporary language and curved forms that express innovation, highlighting the main totem, conceived as a sculpture at the entrance of the units.

In addition to signage, the project expanded the brand's ambiance to the industrial environment, incorporating graphics, colors, textures, and institutional messages previously present only in corporate spaces.

The initiative stemmed from a functional diagnosis of flow, safety, and implementation, addressing wayfinding and strengthening the organizational culture. The durable and low-maintenance solutions were highly accepted internally and reinforced pride, belonging, and the global consolidation of the brand.