ReSolu

Created by Keenwork for Cargill, ReSolu is the brand behind a platform designed to accelerate regenerative agriculture in Brazil, a movement that emerges as a response to the global environmental crisis and places farmers at the center of change.

The brand strategy was built around a clear purpose: strengthening the role of agriculture as a force for positive impact. The visual concept represents the virtuous cycle of transforming degraded soil into new life. The symbol unfolds like seeds in expansion, evoking growth, renewal, and prosperity.

Vibrant colors and a language centered on farmers express the strength of the land, the vitality of nature, and a commitment to the future. The result is an inspiring and relevant brand that brings together productivity and sustainability while positioning Cargill as a driver of regeneration and innovation at scale.