Clenea Baby

Clenea Baby was created to set a new standard for baby wipes, offering products free from alcohol and parabens, with formulations gentle enough even for newborn skin. Keenwork was responsible for creating the brand name and visual identity, translating care, trust, and premium quality into every detail.

We also developed the packaging design language, setting the brand apart within the category by combining functionality with a playful and inspiring universe. Delicate elements such as clouds and birds were paired with clear product information, highlighting key benefits while creating a distinctive visual system. A soft color palette and flowing shapes contribute to a sense of comfort and cleanliness, communicating effectiveness without sacrificing warmth and approachability.

The brand experience extended across all communication materials, resulting in a unique visual world that expresses care, joy, and reassurance during everyday moments of baby care. Through clear communication, strong shelf differentiation, and an inspiring aesthetic, Clenea Baby strengthened its market presence and built meaningful connections with parents and caregivers, proving that premium quality and gentle care can go hand in hand.