Depiroll

Depiroll, one of the most recognized hair removal brands in the market, faced the challenge of refreshing its identity and connecting with a new generation of consumers while maintaining the loyalty and admiration of its long-time customers. To achieve this, we developed a brand identity that celebrates and empowers the beauty of real bodies. A brand expression with confidence and attitude, reinterpreting its most recognizable elements through a more contemporary, inspiring, and vibrant language.

Without changing the logo, we created Depiroll’s new visual and verbal identity. A brand strategy that enabled the company to communicate effectively with both end consumers and professional estheticians.

Building on the brand’s existing color palette, we introduced lighter and more vibrant tones, graphic elements inspired by the shapes of its products, and a new photographic style that celebrates diversity. The verbal identity became more authentic and relatable, promoting self-confidence, self-care, and well-being.