Elera

Elera was created to preserve the positive legacy of Brookfield Renewable Energy, built over more than 100 years of history in Brazil, while symbolizing a new chapter for the company in the renewable energy sector.

Leading the rebranding project, Keenwork transformed this legacy into a brand prepared for the future. Through an in-depth process of research and interviews with executives, clients, and partners, we defined the brand essence, “our energy powers the future,” and developed the naming, visual and verbal identity, and a narrative that reflects this new phase.

The name Elera, derived from the concepts of “electricity” and “new era,” expresses the purpose of generating clean and accessible energy while bringing together tradition and technology. The new identity reflects this vision through a symbol inspired by the sunrise, a metaphor for a new beginning, and by forms found in nature. The result is a visual system that conveys dynamism and vitality while reinforcing the brand’s connection to both people and the planet.

The outcome is a strong, modern, and inspiring brand that established Elera as one of the leading players in the transformation of the energy sector. A brand capable of combining purpose, innovation, and environmental responsibility while clearly communicating the company’s role in building a cleaner and more sustainable future.