Faculdade Sírio Libanês​

Keenwork partnered with Hospital Sírio-Libanês to develop the positioning, brand, and visual identity for its college, bringing together the prestige of one of Brazil’s most respected healthcare institutions with its role in generating knowledge and advancing care.

The challenge was to create a modern and distinctive language that could connect with a younger and more diverse education audience without losing the strength and heritage of the parent brand. The new identity places students at the center of their own future and of a future shaped by better care and better health.

The visual identity explores frames and windows, giving prominence to typography in order to celebrate people and humanize communication. Different graphic forms, including diamonds, rectangles, circles, and steps, represent essential brand concepts such as leadership, focus, excellence, and growth.

With a flexible and accessible visual language, the project made Faculdade Sírio-Libanês feel closer, more approachable, and more inspiring. A brand that preserves the hospital’s legacy while speaking directly to the professionals who will transform care into learning and knowledge into meaningful impact.