Givex
With Givex’s global expansion, the leading fintech in CRM and engagement solutions needed a brand that could keep pace with the demands of a rapidly evolving international market.Based on extensive research conducted with leadership teams across five major regions, we developed a new global positioning that highlights Givex’s role in empowering entrepreneurs and bringing brands closer to people. Months of research and immersion in the company’s culture resulted in a brand statement that captures both the scope of Givex’s business and its vision for the future.
The core objective of the project was to create a unified positioning capable of integrating all global operations under a consistent strategy, ensuring that every region reflected the strength and relevance of the Givex brand while respecting local cultural differences. Building on this new positioning, we developed a visual identity that is both more technological and more human. We also redesigned the Brazilian and global websites, incorporating the new brand assets into a more intuitive user experience.This project not only strengthened Givex’s global presence but also reinforced its position as a brand that meaningfully connects technology and people on an international scale.
- Brand experience
- Digital
