Hydratta

In a category crowded with similar messages, the challenge was to reposition Hydratta as a hydration brand that goes beyond the obvious and can compete with long-established market leaders.

We positioned Hydratta as the hydration expert: a brand that understands skin and understands your lifestyle. A brand designed to be part of your daily care routine, powered by Essential Repair® technology, which hydrates, protects, and repairs, delivering everything your skin needs.

Inspired by the concept “It’s Skin Deep,” we created a sensory visual identity designed to engage the senses. The color palette is anchored in blue, a symbol of hydration, combined with a range of skin tones that reflect the diversity of Brazil. The graphic elements evoke feelings of care, comfort, and the softness of healthy, hydrated skin.

To bring this sensory experience to life, our designers and strategists immersed themselves in the brand, testing the products firsthand and translating those sensations into every aspect of the visual expression