Teka

With nearly a century of history, Teka was founded in Germany in 1924 at the height of the Bauhaus movement and has since become a European leader in appliances, sinks, and kitchen solutions for the professional market.

Keenwork was brought in to guide the brand through a new chapter: reconnecting with end consumers, strengthening its global relevance, and modernizing its expression while preserving its heritage and design legacy.

“The kitchen is where life happens” became the central idea behind the new positioning, developed in collaboration with teams from Spain, Germany, and Asia. Over the course of more than eighteen months, we reviewed every detail and every touchpoint across the more than 110 countries where the brand operates.

The new positioning and visual identity were built around genuine emotions and meaningful moments experienced at home and in the kitchen. Through originality and authenticity, Teka brings soul to the kitchen, transforming functionality into user-centered solutions.

The result is a brand that balances design, simplicity, and emotion, creating meaningful experiences for people around the world.