What we’re seeing isn’t just a parade of fresh new aesthetics, but a genuine explosion of technological possibility. From AI-generated visuals to mind-bending 3D interactions, creatives and developers are exploring tools and techniques that push the boundaries of digital design.
But here’s the thing: chasing trends should never really be the end goal. The real power of tracking trends is using them as sources of inspiration for your creative toolkit — drawing inspiration from them to inform strategic choices that authentically serve your objectives as you embark on new projects.
From the manipulation of light and aesthetics with a retro, nostalgic feel to the continued adoption of AI, here’s our roundup of the leading web design trends to watch in 2025.
